![]() Most of all, though, Collins loves people's reactions to their filters. "It also helps that it's something I love doing so I can easily throw on some music in the evening and get designing and the time flies," he says. He can make a filter in under an hour and he says it "isn't an issue balancing the two." Collins - who now lives in NYC - works in a tech startup in Manhattan by day, and by night works on commissioned geofilters, including weddings, college balls and parties.Īnd, though Collins' 9-5 job means he doesn't have all the time in the world to work on filters, he has honed his skills at turning filters around very fast. Collins has since created community filters for Manhattan, London, and Las Vegas, each of which have gained around 20 million views.Īfter community filters, Collins says he got "hooked" and began branching out into custom filters. He began drawing up designs and submitting them to Snapchat and after six months, three of his filters were the first to go live in Ireland. At that point, Ireland didn't have any geofilters, so he researched how to create "community filters" - the filters that appear in certain locations every day on the app. Greg Collins - who's originally from Dublin, Ireland - was visiting NYC a few years ago when he spotted the just-rolled-out geofilters there and fell in love with the idea. "Snapchat got in contact to essentially say: 'Who are you and how did you get that many views?'" says Scott. Two weeks later, the website was live and they sold their first filter to a friend that day.īut, only when Scott's bespoke geofilter for UK vlogger Zoella's and her boyfriend Alfie's Christmas party gained over 20 million views did Snapchat begin paying attention to his endeavours. "I suddenly thought, we could sell these and, as we were pre-drinking for a night out that night, we came up with the company name," he continues. "We all had loads of people saying "How did you do that?!"" says Scott. So, how exactly does one become a Snapchat geofilter designer? When Scott went on a weekend away with his cousins in August 2016, he decided to test out making a geofilter. "Snapchat got in contact to say: 'Who are you and how did you get that many views?'" Scott charges £39 ($50) for bespoke filter design. Scott also produces wedding packages, which include a geofilter for the engagement, hen and stag parties as well as the wedding day. He says he's seeing a big rise in demand for baby shower and gender-reveal party geofilters, and he's also started designing filters for school proms. ![]() And, in one case, the wedding was called off in the morning and then called back on in the afternoon," says Scott. "We've had to cancel filters on the day of weddings. ![]() As soon as Scott arrives home from the office, he gets back to work on the geofilters. Once he's designed a filter, he sends it to his sister Hannah who handles the process of uploading the filters to Snapchat's geofilter site. "I create most of the filters on my way in to work as I have a bit of a commute," says Scott. Scott works 9-5 as a senior designer for Debrett's and spends most of his waking hours outside of work on his "side hustle" - designing geofilters. People looking for a geofilter entirely unique to their special event - and, crucially, not a Snapchat template - are turning to geofilter designers like Scott to help make their parties pop. ![]() Prices for Snapchat's templates begin at $5. The site also allows people to upload their own designs, which go through a strict approval system by the Snapchat's geofilter team. Snapchat's on-demand geofilter site lets users choose from a broad selection of geofilter templates that can be mapped to a time and location. "Snapchat geofilters are the millennial equivalent of a birthday card," says John Scott, founder of SnapThatFilter, a small business that designs bespoke geofilters for special occasions. 'Promposals' get even more out of control with custom Snapchat geofilters
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